AXI News

Mental marketing for the shooting sports and why it's BS

By Jim Henderson


I know this one is going to ruffle a lot of feathers. I think it's time to address some of the mental
management hooks and pitfalls that shooters come across on an average stroll down the
Sports Psychology isle. All you see is “Be in the Zone” and “Long, medium and short range Goal
setting for Dummies” and everything in between! This stroll can quickly become confusing and
very expensive. There are a few useful titles on these shelves, but we need to know what we're
looking for. First lets talk about what to pass over without hesitation.
“Being in the zone“.
In my experience a lot of coaches use this phrase when they have run out of things to say to the
person they are working with. This phrase has brought many a dollar to a great many people. As
far as shooting goes, and I say that because I have no high level experience in any other sport,
it’s really just a less than honest way for the coach to say, “I have no idea why you're not
grasping the concept I am attempting to convey to you, so it must be your fault”. This fault is
then laid upon the shooter because they aren't reaching/tapping into this magical, mystical place
called the “Zone”. “Well how do I get there coach?” the shooter may ask. Ah there it is. The hook
is set and the mental management wizardry begins. Coach gets his favorite book out, written by
someone who may or may not have high level experience in the shooting sports, and starts
spewing all the things he's read on the subject. Pie charts and graphs, some goal setting
exercises (don't worry we're gonna hit that one next), and maybe even some homework
assignment to get the shooter good and wrapped up in the very difficult and involved process of
But wait... why does it have to be so involved and difficult? Shooting is...well shooting is easy...
Correctly align the sights, and actuate the trigger without disturbing said sight alignment.
I mean let's be honest, the above description is exactly the concept we use to test the accuracy
or our gun. We clamp it in a vise of some sort, align this setup with our target, and with the least
amount of disturbance to this set up, we actuate the trigger. Then we repeat this process until
we have the desired number of rounds down range for our test group.
Easy peesy.
So why then, is it always suggested the only way to do this very simple process is by reaching
some superior inner strength or mental state? Well because when you don't reach this ‘zone’ on
demand it must mean you're not doing it right. And by then they will have another book written
for you to buy.
Setting short, medium and long term goals.
All along I've been told “don't think ahead, no future thinking, no past thinking, one shot at a
time...’ blah, blah, blah.
So if I'm not supposed to think about the future and all that jazz, then why am I being asked to
think about what I want to achieve in the future? Yes I have been guilty of doing this, even telling
other shooters it was a good idea.
It hit me when I was working with a fairly new shooter not too long ago. There really is only one
goal. The one and only goal when shooting, is to apply your proven successful shot process the
best you can on any given day. That's it. All the other stuff you're trying to add in to it as you
read this doesn't matter. Most of it isn't up to you anyway. Making the team or winning the

match, or shooting a score so you can move up to the next classification...if I'm not supposed to
think about all that stuff, why then would I write any of it down? Why would I paste it in my box
or my shooting diary and read it every day, or even worse every shot? We all know the old pink
elephant mind trick right? ‘Don't think of a pink elephant”! As that simple example works for
elephants, it most certainly works for shooting.
Ok last one for today.
Winning is not up to you. Nope...stop're making excuses to stay within your mental
comfort zone.
Winning is not up to you. Period. You could shoot your very best personal best and still not win.
You could shoot an amazing string of fire and the scorer only sees nine hits, and you lose your
challenge. Or conversely, have you ever shot what you thought was a terrible score only to win
the day?
Winning is not up to you.
If you read that as a negative, I suggest your priorities are misaligned, for a few reasons. But I'll
throw the biggest one out there. Thinking about winning is future thinking. Future thinking
distracts your mind from the here and now. If you can see into the future, I'd like next weeks
lottery numbers please. I'll split it with you.
When you think about it, as far as shooting goes, and maybe in life as well, you can only control
what you do and not necessarily what you think. What pops into your head isn't up to you either,
but your reaction to that thought is all you. This is why I believe positivity needs to be a daily
lifestyle, not just a tool you use to get out of trouble.
We'll talk about the effects of a positive lifestyle next time.
These are the titles I would skip. Stick with titles that promote positivity, and MANAGEMENT of
your mental game, not some magic scrolls on how to ignore what isn't within your power to
I look forward to hearing from you!


James Henderson is one of the most experienced and accomplished competitive pistol competitors in the sport- Here is a brief overview of Hendo's shooting accomplishments:


2 time NRA Precision Pistol National Champion
9 time Pistol InterService Championships winner and match record holder
8 time President's 100 winner and match record holder
4 time National Trophy Individual match winner and match record holder
2 time Only person to win Pres 100, NTI and be the high shooter for the NTT
         Other wise know as the Pistol Triple Crown
National team member 2012 to 2016
68 Individual and Team National records
Member 2670 club
25 time made President's 100
Numerous state and regional championships

The "Truth" about Shot Process

The Truth

By Jim Henderson


Technically speaking the truth is black or white. Something either happened or it didn’t. It either is or it
isn’t. But Jim, what about the famous “grey area”? Ah, now see in my opinion, that’s where humanity
comes in.
So let’s relate the “human” element of the truth, this grey area, to shooting.
I’m on the firing line and all things considered, everything is as well prepared as it can be. I’ve warmed
up and ready to start my training.
I lift, settle in my aiming area, apply trigger pressure while continuing to align the sights...pop! The shot
goes off. I go into follow through and realign the sights, re-acquire my holding area, call the shot...and
relax. This is my exact shot process and I followed it to the letter during that shot. I check the monitor.
It’s a 10, on call. I dump the information I just received from the monitor. I go into my waiting period
between shots. Ding! I feel it is time to shoot another shot. Lather, rinse, repeat. That’s my mantra. I do
the thing, I analyze (correct if needed), dump the result and start again.
So fast forward 25 shots.
I lift (didn’t really go as high as I normally do), settle in my aiming area (my hold is a little bigger than
when I started), apply trigger pressure (is my finger in the same place?), Sight alignment...holding area
(I’m a little low, don’t try to fix that with your wrist), jeez this should have gone off by now (trigger), I
really need to breath...pop, ok that wasn’t a horrible shot. Look down at the monitor and act shocked
when you see a wide 8 (everyone was watching me and Coach knows I did something different).
Immediately start another shot to show that last shot was caused by something other than me.
These are just some of the crazy things that have gone through my head, and not just in training!! I have
had very similar thoughts go through my head during matches as well.
So after all the mental gymnastics I just went through during that shot, how could I possibly expect a
good shot within my hold??? And how could I even remotely call it “ok that wasn’t horrible”??? So what
happened? What did I allow myself to do? The short of it is I was focused on other than what I should
have been, I got lost in the grey area. I knew it wasn’t a good shot from the lift but I kept going, hoping I
could get something good out of a mediocre application of a well proven process.
The gatekeeper to the Grey Area is acceptance. We start to accept minor deficiencies thinking we can fix
them mid shot because we don’t want to put this particular shot down, again. These aborted lifts
become cumulative, right? Instead of starting each lift as a new shot process, we start to focus on what’s
going wrong. Then if we get too far down the rabbit hole the emotions kick in. Anger, fear and
frustration are the typical first responders to a stressful moment.
So how do we remain true to our shot process with all these hounds at the gate to our focus? While I
believe the necessary defense mechanism is different for most shooters, this is where having a good
coach is imperative! Something as simple as having someone the shooter trusts to bounce ideas off or
just vent to is invaluable. The best situation would be someone local that can watch the shooter and
build the knowledge necessary to be a help to the shooter, and not just a spout of regurgitation from
the pages of the latest shooting fad. If that scenario isn’t feasible, today’s technology such as FaceTime
or some other form of VTC (video teleconference) can be nearly as good. The down side is that you may

need multiple cameras to catch all the needed angles of the shot. Even if the coaching contact is nothing
more than some texts that the shooter can send off during training and get nearly instant feedback from
the coach can be a big help in bringing that training session to a meaningful result, instead of just slingin
lead. The bottom line is find ways to make your coach part of your range time. You won’t regret it, I
promise. Maybe the only one you trust to coach you is you. In my opinion this isn’t the best plan but it
can still work to get you to a certain level. But in my years of watching shooters, these shooters are the
ones that plateau, maybe even at a reasonably high level, then either quit or never get any better
because they believe their way is the only way, and if they would just execute what they know how to
do, they would be legendary. Again I believe having a coach that you trust, AND ACTUALLY LISTEN TO,
can take a good shooter that has stalled in progression to being a great shooter.
Having a solid positive inner monolog will help you maintain your thought and shot processes during a
match. That positivity is something you have to believe and practice every day. I have watched shooters
be very positive before a match and preach the virtues of staying positive while shooting, only to watch
them implode as they shoot nearly every shot with emotions built from the past. When they talk to me
after the match and I mention they need to shoot with less emotion, they argue “I’m not shooting with
emotion, it’s more a release of emotion”! Being positive isn’t something you can just turn on and off. It’s
a lifestyle, a world view, a way to be. Sure there are times when negativity will find its way past your
positivity perimeter, that’s ok! If as humans we were perfect, I think we would be a very boring species!
So all in all what am I saying? What do these phrases “The Truth”, “The Grey Area”and“Positivity” mean
to me, and how do I apply them to shooting? The truth is that I know when I am or am not doing things
as they should be done. The truth is I make the decision to either plow on, or stop the bad process and
reset, then move on correctly. The truth is the gate to the Grey Area is always there, and with practice I
can choose to not open that gate by keeping my Key of Excuses in my pocket! The truth is I strive to be
positive every second of every day. I surround myself with positive people and do everything I can to not
interact with negative people. And yes in today’s world that is sometimes difficult, but as a very good
friend said to me once, “that’s no hill for a climber”. Always, always be a climber.

Accuracy X, Inc. 1911 Wins National Championships

Advertising is full of examples of "Win on Sunday and sell on Monday". Automotive and Motorcycle companies have lived by this mantra since the inception of racing. The thought being if you see a Chevrolet SS win at Daytona on Sunday you’ll go to your nearest Chevy dealership on Monday and buy the first SS you see on the lot. And truth be told, that strategy really does work. Even though the only thing that is similar to the NASCAR Chevrolet SS and the “real” production SS is the bowtie logo that is on the hood. Not one part that is on the NASCAR model is used in the production model. Not one. It is all about the illusion. And the power of illusion is strong. Millions of cars are sold each year worldwide because of the marketing power that racing teams provide. The same is true of motorcycles. If Yamaha wins the MotoGP world championships then the sale of Yamaha sport bikes goes up in direct correlation to winning. Although the thoroughbred 220+ horsepower beast that they ride in MotoGP is a total prototype with almost no similarities to the Yamaha sport bikes you can by at your local dealerships. After all, a top flight MotoGP bike cost north of $2 million dollars these days. Now compare that to the $12,995 cost of riding a top of the line sport bike off the showroom floor.


Almost every part on a top race car or race bike is typically a one off prototype piece of “unobtanium” costing ridiculous amounts of money.


Now lets compare that to Accuracy X, Inc. and our PRO PLUS Series™ competition 1911s.


We created and designed our PRO PLUS Series™ model to truly be capable of winning championships at the very highest level of competition. Perfect match grade slide to frame fit, match grade and tested barrel, match grade trigger, precise target sights, rigorous accuracy testing, the list goes on. The PRO PLUS™ is purposed built to do one thing- WIN!



So when we gave our PRO PLUS Series™ 1911s from Accuracy X Inc. the slogan “Ready to Win” we meant it. It is not just a slogan, it is a promise!


That has never been made more clear than this year at the National Championships at Camp Perry, Ohio. When we delivered a brand new PRO PLUS Series™ 1911 to one of our customers the night before the big match.


The customer took the pistol literally right out of the padded logo gun case and took it to the line and won not one, but two national championship titles with it. With no time to practice or to get familiar with the pistol,  he went straight to the firing line for the match.

No special ammunition was used either, the shooter used factory match Atlanta Arms ammunition. The very same type of ammo we test our 1911s with here at Accuracy X, Inc.


This pistol was not a one off, super secret, special model made for only one shooter to shoot in just one type of match. This PRO PLUS Series™ 1911 with our Multi-Sight™ system was built to the exact same specifications that each and every other PRO PLUS™ 1911 is made to, here at Accuracy X, Inc.


Imagine if you could really go and buy the exact same Chevrolet SS off the showroom floor that Jimmie Johnson drives, or the same MotoGP Yamaha that Valentino Rossi rides from your local Yamaha dealer. As we all know, that is impossible except in our dreams.  


But it is not a dream with the PRO PLUS Series™ 1911s from Accuracy X, Inc. For $3995, you can have the exact same  PRO PLUS competition model 1911 that Jon Shue used to win both the Citizen Military Pistol Trophy and the Anheuser-Busch Trophy with at the 2017 Civilian Marksmanship Program National Championships at Camp Perry.



It is a very rare thing to truly be able to own and use the exact same quality equipment that the very best athletes use. After all,  part of the competitive advantage of being a top athlete is you get access to the very best tools and equipment.


At Accuracy X, Inc. we don’t just build special super accurate 1911s for the world’s best shooters, we build them for everyone.


Our philosophy is at least once in their life, everyone deserves to own the absolute very best of something of which they are passionate about. No compromises, no short cuts, the very best in every way.

That is exactly what the PRO PLUS Series™ 1911 from Accuracy X, Inc. are all about.


1911 with multi-sight

An Any Optic .45? The Accuracy X Multi-Sight 1911 – Full Review by Guns America

Reposted from Guns America by

As gun makers continue to scramble to cash in on this decade’s frenzied firearms market, we have seen many different approaches taken to distinguish one’s brand against the others. Often that approach is gimmicky, sometimes it looks like corner gas station price wars, and often – to the great benefit of us gun folk – it takes the form of innovation. Fierce competition in a retail gun market that at times looks like a scene from a stock exchange frenzy, has resulted (in my opinion) in some of the greatest innovations to guns in a century. And what is most significant, is that these innovations have occurred in response to civilian demand, rather than the traditional driver of military need. Yes indeed, even though the insane demand has kept prices steep, it is a good time to be a gun buyer. And to emphasize that point – I present to you the Accuracy X Multi-Sight 1911 pistol.

The Multi-Sight System

Accuracy X uses an innovative system to allow the use of nearly an unlimited number of sights and optics.

The name Multi-Sight, as it suggests, means that these pistols are ready to accept a variety of different types of sights with very little effort. The top rear of the slide has been milled out to accept a number of available drop-in tops. At its simplest, the top contains a fairly standard looking rear sight – like a modernized Government model rear sight. The next step up is to add a top equipped with a good quality adjustable target sight. The sample provided to us had a Kensight rear – one I know and like. And for those wanting a bit more (yes, my hand is raised too), Accuracy X has taken the “mill the slide to accept a red dot” trend to a new – and I believe better level. You can drop in a slide top that is equipped with 1913 Picatinny rail. Made of matching stainless steel and milled to high quality, this pic rail is as beautiful as it is functional. I think this was a smart move on the part of Accuracy X, as opposed to trying to mill a generic cutout and provide adapter plates and templates to fit a variety of different brands. Nearly every brand has a unique mounting configuration, and even a small difference requires a new part to accept it. With Picatinny rail, the Accuracy X 1911 pistol can take all of them, because they all provide the ability to mount to 1913 rail. It also eliminates a part – the adapter plate itself, which can become loose, or bent, or lost, etc.

The Accuracy Pistol

Shown are 3 of the 4 currently available sight inserts.

The Multi-Sight system would be interesting and worth discussing on its own, but with an MSRP of around $3,300, I doubt too many buyers would accept a so-so pistol just because it has an innovative sight system. My immediate thinking was of this also, and I wanted to examine this 1911 and find out for myself. Because I have had the great fortune to learn more about the 1911 design than the average guy (having built a fine specimen of my own with Bob Marvel), I have learned that even a very expensive gun might not be all it is cracked up to be. While each custom or “top-of-the-line” pistolsmith may have individual opinions and practices for building their guns, there are some details that are carved in stone. For example, slide to frame fit and barrel hood to breach face fit are not up for interpretation – you either got it right or you didn’t. Why that’s important is a conversation for another day – but the point to be made here is that the closer I inspected the Accuracy X pistol, the more impressed I became with its construction. This is a semi-custom 1911 handgun built by people who know quality – for people who demand it. The Accuracy X Multi-Sight is about as fine a pistol as I’ve had the pleasure of shooting.

It all starts with parts and components. Accuracy X uses the best of the best to build their guns, starting with a finely milled and excellently finished frame and slide of solid stainless steel. The stainless is finished to a matte that reduces glare while preserving the color and smoothness that stainless lovers want. Inside the slide is a hand-fitted Kart barrel and bushing. I know first-hand that Kart makes what many consider the very best barrels. The fitting of this barrel to the bushing, and the barrel legs to the slide stop pin was done by expert hands. A Series-70 design was chosen, which helps keep the trigger smooth and crisp. The feed ramp and barrel throat are nicely polished, the full-length guide rod is heavy stainless steel, the hammer is incredibly light but easily manipulated, and the oversized manual safety is not only easy to operate but makes a great shelf for the shooter’s thumb. Checkering on the front and back of the handle are 25-lpi and the very interesting grips have a texture like 80-grit sandpaper meets Scotch-Brite. This makes the gun stick to your hand like the grasp of an insurance salesman.


To build a championship pistol, you must use only top quality parts.

Any discussion of a 1911 eventually settles around the trigger. The John Browning classic has set the bar on what can be done to take a trigger to perfection, and any maker that falls short of what can be achieved has failed in a way that no number of extra bells or whistles can make up for. Ever heard a conversation end with, “yeah, but the trigger sucks”? What makes a trigger perfect is a subjective matter, but we can usually all agree on certain criteria that qualify one as very good or even excellent. The trigger in the Accuracy X pistol is light alloy and skeletonized. The vertical grooves are just right for holding your finger exactly where you want it – wherever that might be for you. It includes an adjustment screw to remove over-travel, which was set perfectly on our copy of the gun, as there is none to be perceived. My Lyman digital gauge measured the trigger break occurring at just a fraction over 4 lbs. – again making it just about perfection for a production pistol. The take-up on the trigger is very short – maybe 1/32” from rested to the wall of resistance.


From there, it breaks like a strand of raw spaghetti. As mentioned, there is no over-travel – something very important to precision shooting. The fit of the trigger is also excellent, with no side-to-side or vertical wiggle that can direct trigger press energy away from its intended direction of straight back.

The Accuracy X Multi-Sight system was sent to us well equipped for testing and evaluation. Each type of sight option was provided, along with nice optics to use with the pistol. However, the buyer must choose the desired configuration when ordering the pistol. In other words, it does not come standard with all the sight variations provided – they are more of an ala carte menu. Here a quick breakdown of what each costs:

  • Picatinny Multi-Sight Module: $97.95
  • Adjustable Metallic Multi-Sight Module: $149.95
  • Fixed Multi-Sight Module: $74.95

In addition to selling the entire pistol, the Multi-Sight system can also be purchased as a slide-only product, available in both GI spec and gunsmith-fit options. Something to consider as an upgrade or “extra slide” for a favorite pistol. The prices start at $429.95 for the slides.

Shooting the Gun

I love the feel of a nice 1911 in my hand. For me, Browning got the grip angle right for intuitive and natural pointing. So, it follows that shooting most 1911s is a pleasant experience unless the gun takes away from it. And some do. This one didn’t. I fed hundreds of rounds of all types and brands through this gun without a single malfunction of any kind. I used the two magazines provided with the gun, and several other personal favorites and all worked well. Feeding was smooth and clean, and ejection was very consistent. The serrations in the slide are well cut, with nice sharp edges that give even a couple of fingers a sure enough grip to rack the slide. This is even more important on a gun that has an electronic optic mounted where you would normally perform an overhand slide rack. Having to reach under the optic and use the pinch/slingshot method you need some no-fooling serrations. Those found on the front of the slide are just as good, and provide an optional grip point.




The sight picture with the Kensight adjustable rear sight and tall front blade is good, and one that is easy to acquire and hold on target. Black post inside black notch is starting to make a comeback. Who knew – black is the new black! Whether shooting with open sights or the provided Trijicon red-dot optic, the Accuracy X Multi-Sight pistol was very accurate – more accurate than I am capable of demonstrating. Shooting offhand at 10 yards, I was easily able to just eat a ragged hole in the center of the target with slow fire. From 25 yards and a rest (but not a vise) it was easy to see that this gun is capable of match winning groups. Groups were very good with all the ammo brands you might expect, but also very impressive with the bargain bin stuff. Perfecta ammo – that less-than-$10/box-at-Walmart stuff did as well as any, and even produced the best 3-shot group of the day.


 Just My Opinion

When it comes to the high-end 1911 market, there are a lot of choices. As the gun buyer continues to get more sophisticated and has better information available to her, the expectations continue to grow. We expect better than average quality and match accuracy from guns costing under $1,000 – because it can be delivered. So when we look at the pistols commanding prices in the range of $3k – 4k, we expect perfection. To deliver that level of quality consistently requires enormous skill and world-class processes on the part of the manufacturer. From what I see with the Accuracy X Multi-Sight pistol, I’d say these folks are spot on.

For serious competitors, collectors, sportsmen, or just someone that wants to finally buy that “top shelf 1911 pistol” – I think you absolutely have to look at the Accuracy X very closely. A target is provided with the pistol that shows its machine-rested performance before being shipped out. The group is quite impressive. The obvious advantage is the Multi-Sight system for those who need those options. But make no mistake; this is not a gimmick gun. When you examine this pistol, and especially when you shoot it – you realize that great care was taken to produce the finest quality shooter’s gun you can buy.

For more information, visit


precision rifle 16

Why we build the finest Custom Rifles- X Series™ Precision Rifles

Once a rifle shooter always a rifle shooter.


As a kid in the Blue Ridge mountains of southwest Virginia, you basically grow up with a rifle in your hands from about the age of 12 years old and on. Especially if you came from a family that depended on hunting as a way to put meat on the table. Of course as a kid you also get plenty of practice shooting tin cans, the tops of a daisys and even shooting blades of grass or hay into once you get good enough. Shooting, and particularly shooting a rifle is a way of life in the mountains.


By the time I was 15 years old I had spent a lot of time behind a Sears Ted Williams (Marlin) .22 auto and a Savage .222 bolt rifle that my Dad had given me. I could hit anything that was within a few hundred yards of me everytime.


So my love of rifle shooting came very early in life.


A little later in life I was introduced to High Power Rifle Shooting.


The place was Sir Walter Gun Club in North Carolina, it was a 100 yard monthly match. I had a M1 Garand and sweatshirt and a leather sling. That was how my Service Rifle career started.


Two of my friends and I were shooting this match as a way to practice some rifle for the upcoming Shooting Team Challenge match that was being held in Ft. Lauderdale Florida at the shooting complex there at Markham Park. I didn’t even know what High Power was. But this match seemed like a great way to get some precision rifle practice in. We knew we would be shooting small targets out to 90 yards in the Shooting Team Challenge match and this seemed like a great way to get some experience at that.


It was a 500 agg course of fire. I had never shot this M1 Garand Rifle before so had no zeros. I used my sling in a hasty sling mode the way my Dad had showed me when I was a kid (I had not been introduced to the proper way to configure a service rifle sling yet.) I shot some Lake City 30-06 ammo that was about 50 years older than I was, I had no spotting scope or shooting mat or shooting coat. I remember I shot a score in the mid to low 400’s. And I was hooked.


Early in my shooting career I had primarily focused on practical pistol and 3 Gun tactical shooting disciplines. Running and gunning.  This High Power match was my first introduction to a true precision shooting sport. I knew as soon as I completed in that match that I had found my first true love in shooting.


Don’t get me wrong, I still enjoyed doing the run and gun stuff. There are few things as much fun as shooting a 3 Gun match with your buddies. But there was a purity and clear cut aspect of shooting High Power that really resonated with me. Although tactics can be interesting trying to figure out the best way to run thru a course of fire shooting at large targets set at close range, it falls a little short in the pure marksmanship department. Unlike in IPSC and other practical shooting disciplines where the majority of focus is on strategy of how to run thru a stage, pushing the line on what is allowed regarding shooting behind cover, inside shooting boxes, which side of a barricade to shoot from, where to reload etc., High Power on the other hand was all about marksmanship, pure accuracy performance, and I LOVED IT.


So it’s no surprise when I started Accuracy X, Inc. several years ago, that part of my plan was to not only build the most accurate and finest custom 1911s pistols but to also do the exact same thing in the custom rifle market.


Our X Series™ Precision Rifles from Accuracy X, Inc. are everything a custom rifle should be. They are designed to provide the most accurate platform and most reliable firing system while giving a wide range of options to the user.


At the core of an Accuracy X, Inc. precision rifle is our X Series™ action made of pre-hardened 416 stainless featuring full-length lug ways, a true one piece bolt handle design, our positive extraction system, wire EDM cut raceway and side bolt release. The body of our X Series™ action is exceptionally strong and rigid, minimizing flex under ignition.



Our superb X Series™ action gives us the perfect foundation to build a wide range of precision rifles. Accuracy X, Inc. specializes in building Tactical Rifles, Sniper Rifles, Hunting and Long Range Hunting Rifles, as well as a wide range of Competition Rifles.


Our actions are paired with the highest quality match barrels selecting the proper twist rates and profiles to optimise their performance. We thread our barrels and utilize our extremely efficient muzzle brakes when the rifles use requires extra muzzle control. We also select the right trigger group for the purpose of each custom rifle build. Some triggers are excellent on the competition range, others are better suited to the field.


We designed our X Series™ action with a Remington 700 compatible footprint which allows our barreled actions to be used with the plethora of aftermarket chassis and stocks that are available for the 700 action. This wide selection of chassis and stock choices allows our customers to choose the exact setup that works best for their build.

As for the accuracy of our custom rifles, we apply the same philosophy to our X Series™ Custom Rifles as we do to our custom 1911 pistols. We test every one of our custom rifles, and it is routine for our custom rifles to perform much better than our accuracy guarantee of ½ inch at 100 yards. Many performing in the ¼” MOA range.


Don’t just take our word for it. Check out this video showing an exhaustive test done by some of the most qualified and experienced shooters from elite Military and Law Enforcement arenas-



You can also view this review done on one of our X Series™ Precision Rifles by Guns & Ammo SNIPER MAGAZINE. As you can imaging we were very pleased with such high praise from such a prestigious publication-

We also have partnered with NightForce Optics so that we can create the most exclusive custom rifle package on the market. We chose to work with NightForce Optics because our considerable experience over the years has shown that not only is the glass and durability of NightForce Optics superb, there is no other company even in the same class to NightForce Optics when it comes to turret design and repeatability when turning the knobs. A NightForce Scope always comes back to the same zero every time. That is not our experience with other brands of optics on the market.



This approach to building a complete rifle system is just another example of how at Accuracy X, Inc. we are always setting the standards higher.


When you go into the field or to the range with a custom X Series™ Precision Rifle from Accuracy X, Inc. the one question you never have to ask yourself is do you have the most accurate, well made and reliable rifle available?


You are carrying an  X Series Custom Rifle, of course you do!



multi-sight cut 1911 slide accessories

Creating the Multi-Sight™ System for the 1911 & Standing on the shoulders of a Giant - John Browning

Creating the Multi-Sight™ System for the 1911

& Standing on the shoulders of a Giant-  John Browning


The Army formally adopted the John Browning designed Model 1911 pistol on March 29, 1911. It is has proven to clearly be one of the greatest firearm inventions of all time.


In over 106 years of existence, the 1911 has held true to its original design with few changes or modifications.


In 2016 Accuracy X, Inc. changed that with the introduction of our Multi-Sight™ System. This new and revolutionary invention radically expanded the capability and versatility of the 1911 platform. The Multi-Sight™ system eliminated the need to have multiple 1911 pistols in order to have different configurations. Before the Multi-Sight™ system, if someone wanted a pistol with metallic target sights, fiber optic sights, tritium sights, red dot sights, reflex sights, co-witness sights, etc., they typically needed to have a 1911 for each sight set up they wanted. Or they could change the sights out by drifting them out and then installing a different sight.


If they wanted a red dot or reflex sight mounted on their 1911, a scope rail of some kind needed to be mounted on the 1911, either attached to the frame or to the slide itself. This required drilling and tapping the holes for the scope mount to attach to. Once attached these rails were secured by high strength thread fastener and screws. Of course, these rails were installed as a semi-permanent option.


Basically, you had to build a 1911 for each sight set up. So if you wanted night sights, that is one 1911. If you wanted fiber optics, that is a second 1911. Add a metallic target sight rig to your list, and now you have a third 1911. Add a fourth 1911 if you want to shoot optics, and so on.


Or you could constantly be drifting in sights and attaching and removing rail systems by screws and Loctite thread locker every time you wanted to use different sights. Or you could choose to have different slides built with the different sights set-ups and field strip your slide and change out slides to get the sighting preference you desired for that day's shooting or mission.


It is common for serious competitive shooters to own several 1911s. For instance, many competitors own an EIC 1911 for leg match competitions. They also own one or two wad guns for the centerfire and .45 portions of the 2700 agg in bullseye or precision pistol shooting. They often also own a defensive 1911. A tactical 1911 and or a co-witnessed 1911 with an RMR or other reflex sight. That is a lot of money and expense tied up in 1911s just so you can have all of your shooting needs covered.


Now I completely understand the mindset of “so many guns, so little time”.  If owning one 1911 is good then owning a dozen of them is better right! Well, that is fine if money's no object, but that is not the case for most folks.



A few years ago at Camp Perry we had a customer come to our Commercial Row space. He was very complimentary of our work. He loved our X Series™ and PRO Series™ custom 1911s. He looked at me and said “Steve, I love your all’s work.” “You make the finest custom 1911s, but I can’t afford two or three of them.” I would need one to shoot Leg Matches, another one to shoot Bullseye and a third one as a defense or carry gun.


Then he said something that really stuck with me. “Steve, why can’t someone come up with a way to make one 1911 do whatever job you want?”


I remember I chuckled and said “Dude, people have been trying to figure that out for over 100 years. If a person ever does figure that out, it will be a game changer.”


Camp Perry is a very hectic place for us at Accuracy X, Inc. and I was so busy talking to and taking care of customers that week, I didn’t think any more about it.


But apparently, that guy planted a seed in my mind that would begin to grow. The mind is a funny thing. Over the following year I don’t believe I gave that conversation another thought. But the next year while I was working our vendor space on Commercial Row again, the initial concept for what would later become the Multi-Sight™ System popped into my mind like a bolt of lighting seemingly right out of the blue. In an instant I saw the solution as clear as could be.


I remember turning to my wife who always helps me with our vendor space and I told her I thought I may have just come up with an idea that may really be something big. She gave me a scrap piece of paper and I quickly jotted down the idea and asked her to hold onto it so we could look at it later.


Later that night after we had finished up our day I continued to think about my idea and gave it some more thought. It was clear to me that the idea had merit and had the possibility of really turning into something special. In fact, I don’t think I slept at all that night, I was too focused on working through the problem. Truthfully it was all I could think about.


Those who know me well, know that I tend to focus on things very intently once I become interested in something. Others may say that I become obsessed with things, but I prefer to call it a “disciplined application of focus” (I think that sounds a lot better than being obsessed with something ;-)


After returning from Camp Perry I spent the next several days thinking through the problem and trying to optimize my initial concept. I would go over it and over it in my mind looking for flaws, and ways to improve on my first idea.


I started formalizing my concept and doing detailed drawings. Things came together quickly and it wasn’t long before I was ready to begin 3D modeling.

I will never forget the feeling I had when I took the first 3D printed parts and put the assembly together. I knew immediately at that moment that my idea and concept was going to change how the 1911 would be used from that moment on. It absolutely was going to work. To be honest it was a thrilling realization. I mean how often does someone come up with a truly original and game changing idea? It was a very satisfying thing to experience.

The next step was to immediately file for a patent on the invention which I did. In fact, I went to the Copyright and Patent Office in Washington D.C. in person to help facilitate that process.


Next was to start cutting some metal and making chips. It wasn’t long before we had made our first working prototype 1911 slide and built a test gun with it.  (by the way, I just used that  prototype/test gun to help win the EIC Team Match at the CMP Creedmoor Games at Camp Butner N.C.).


I couldn’t wait to fire the first round through that prototype. All kinds of things were running through my mind. Was the design going to hold up under the kinetic energy produced during the firing cycle? Was the patent pending and unique “indexing and recoil lug” going to perform as planned? Would my idea prove to have the longevity and durability needed to be a viable and bullet proof design.


I started with the adjustable sight module installed. I shot the first magazine and checked the prototype module and the screws to see if they were still secure. They were. A good start. I shot another magazine, then another, and another. After 500 rounds the prototype Multi-Sight™ module was still holding strong.


Now for the next test. I removed the module and reinstalled it to see if the zero would shift or hold after being removed. After several more rounds it was clear the zero was solid. Another hurdle cleared. Next was to test out the prototype picatinney module. I installed the picatinney module and mounted an Aimpoint H1 red dot on it and began the next test. Again, after firing several magazines I checked to see if everything was still holding tight, and it was. After a few boxes of ammo everything stayed right where it was supposed to be. I removed the picatinney module and reinstalled it, tightened everything down again and starting sending rounds down range. Shot after shot went into the same group as before the picatinney module was removed. Success! The zero was rock solid and had not shifted one iota from the module being removed and reinstalled. The Multi-Sight™ System was now a proven concept.

Over the course of the next several months, we did an intense and thorough testing program doing our best to break or make the Multi-Sight™ System fail. It passed every test with flying colors.


It was at this time we knew we were ready to begin our first production run and release our innovative design to the market.


Now over a year later, almost all of our customers order their new PRO and X Series™ 1911s with our Multi-Sight™ System. It has proven to be an overwhelming success and unanimously well received. Many of our customers have told us they have ended up selling many of their other 1911 pistols because now they really only need their one Multi-Sight™equipped custom 1911 from Accuracy X, Inc.

We have continued to innovate and improve our Multi-Sight™ System. We now offer Multi-Sight™ replacement slides so our customers who want to upgrade a 1911 they already own can do so without having to buy a whole new pistol We will soon have several other modules and sights available. We have also introduced our new Slot Sight™ feature which now allows the front sights to easily be changed out to match whichever Multi-Sight™ is being used. The Multi-Sight™ and Slot Sight™ systems truly do allow one 1911 to be configured to do any job or competition discipline.


The days of owning multiple 1911s just because you need different configurations for different applications is over. The Multi-Sight™ System from Accuracy X, Inc. allows you to own one 1911 and configure it to do any job- The Multi-Sight™ System allows you to choose!


national anthem

My favorite part of Camp Perry

Recently I was able to sneak away and enjoy America’s favorite past-time. I was lucky enough to be able to attend a couple of baseball games at the Washington Nationals Ballpark near the Navy Yards in Washington D.C. The weather was perfect and a good time was had by all.


Baseball truly is the national pastime, attracting folks from all walks of life, all ethnicities, age groups and backgrounds. A true cross-section of our country's citizenry.


One of the things that struck me was at the beginning of each game when the U.S. Flag was presented on the playing field and the National Anthem was played.


On the first day, I was in my seat when the National Anthem was played,  I happened to be up on the mezzanine the second day at the start of that game.


Down in the seats when the Anthem began, immediately all the fans came to their feet, people wearing hats removed them and everyone placed their hand over their chest. As far as I can tell everyone was showing respect as the flag was presented and while the National Anthem was being sung. Many were singing along to the words.


On the second day, I was trying to get to my seat when the National Anthem began. It was hard to hear with so many people milling around up on the mezzanine, folks buying hot dogs, popcorn, cotton candy, drinks etc. But within a few moments, people realized what was going on and they stopped walking or moving around and stood at attention, removed their caps and paid respect while the anthem was being played. The over 38,000 fans in the ballpark quieted to almost a hush.



Each time, at the end of the anthem, the vast majority of people waved their caps and cheered.


As an old school, patriotic guy, who was raised to respect the flag and all that comes with it, it was encouraging to see this.


Of course, these days,  if you watch or read the news, you would think the exact opposite would be the case. With the nightly news stories of protests and dissension seemingly everywhere all the time, it would be easy to start believing our entire population is at odds with everyone and everything.


It was a reminder that in many ways we have a lot more in common with each other than we think. It is my belief, that most American citizens still respect the flag and understand the importance of recognizing there is something more important and bigger than one’s self.


This all reminds me of my absolute favorite moment of the National Matches each year at Camp Perry. Without question, my favorite moment is COLORS.


It is so impressive to see hundreds (pistol phase) or thousands (rifle phase) of competitors stop, immediately turn and face the flag and stand at attention and remain quiet and respectful for the duration of colors. It always gives me chills and fills me with pride. This is what national pride is all about. Regardless of our day to day differences, I believe a majority still understand that we are part of something bigger than ourselves. Sure we have room for improvement, but it is good to remember that there are millions if not billions all across the globe that would trade everything they have just for the chance to live in America.


I’ve been fortunate to have traveled to dozens and dozens of countries worldwide. Many of these places were developing countries that by any definition would be considered very poor. When you see how the other half live, it certainly puts things in perspective. These are not countries where opportunity is readily available.


It is not lost on me, that Accuracy X, Inc. was founded in the middle of the most anti 2nd amendment Presidential administration in our country’s history.  It was also the worst economy in half a century.  Some thought it was crazy, to choose that moment,  to start a company that would specialize in building the finest custom 1911 pistols and custom rifles made. But I recognized we were starting Accuracy X, Inc. in the most opportunistic country on earth. A country where if you are willing to match a lot of hard work and determination to your dream, anything can happen. Accuracy X, Inc. is proof of that. In just a few short years we have taken the dream of building the world’s most accurate custom 1911 pistols and custom rifles to a reality.


There will always be differences in America. It’s all part of living in a free society. But as long as we remember that at the foundation of those differences, there are many more similarities, in the long run, I think we will be ok.


Whether at the ballpark or on the shooting range, each time I see everyone standing at attention, showing respect and honoring our nation's flag and anthem, it reminds me as Americans we are more together than we are apart.



1911 hand gun picture

New 9mm rule for 1911s in CMP competitions

The new rule from the Civilian Marksmanship Program-


6.2.3 Approved U. S. Service Pistols and Commercial Equivalents


The following U. S. Government Service Pistols or commercial versions of the same type and caliber may be used in CMP-sanctioned Service Pistol Matches, provided they comply with Rules 6.2.1 and 6.2.2. a) U. S. Government or Colt M1911 Service Pistols or commercial versions of the same type (M1911). These pistols may be chambered for any cartridge with a bore diameter not less than 9mm and not greater than .45” and have a barrel length not greater than 5.100”.


I predict the ripples of this rule change will be felt for years to come.


Allowing the 1911 to be chambered in 9mm is a total game changer. The EIC pistol matches are a time-tested and traditional form of pure precision pistol competition. Its origins harken back to promoting excellence in marksmanship within the civilian population as a supplement and feeder to our military forces. Thus the firearms allowed to be used in these competitions were limited to similar firearms that are or were used in our military services. In the early days .38 revolvers, then 1911s chambered in .45 ACP and finally the Beretta in 9mm.


However in recent years due to lagging numbers of competitors, the CMP created a panel to find ways to encourage more participation in EIC matches. (Full Disclosure I was a member on that CMP panel). There were several changes implemented by that panel, and happily, those actions did improve participation. Some of those changes were the implementation of the new EIC .22 matches as well as allowing a very wide range of pistols to compete in EIC matches. The allowance of pistols like the Glock, Springfield XD and others to shoot EIC matches removed what had become the high entry price of having a match grade custom 1911 or M9 pistol built. However, in that panel, the restriction of 1911s only being chambered in .45 and the M9 being chambered only in 9mm was established.


That restriction has now been relaxed with the new 2017 rules allowing the 1911 to be chambered in any caliber not less than 9mm or greater than .45.


Here is why I believe this will be a turning point for EIC competitions, or more accurately it will be a turning point in the equipment used in EIC pistol competitions.


It is well known that most shooters love the 1911 pistol. They love how it fits in the hand, how the 1911 trigger feels etc. The one thing that shooters don’t love is the excessive recoil that is felt from the 230 grain ball bullet leaving the barrel. Until the changes of a few years ago, Ball ammo was still required because it was the standard ammunition issued for military. The CMP panel I was a part of chose to allow the use of any safe jacketed bullet ammo which relaxed the requirement to use only 230 grain ball bullets for the 1911. This change allowed the use of 185 JHP bullets which considerably reduced the felt recoil of the .45 caliber ammo in the 1911 pistol. This made the 1911 much more manageable as well as it improved performance since the jacket hollow point is much more accurate than the 230 grain ball bullet. These changes did much to close the performance gap on the M9 Beretta which had been dominating in EIC pistol matches for years. After these rule changes the 1911 was more competitive as a tool of choice to win at the highest levels against the M9. But the 9mm round is still a much, more accurate round than even the better 185 grain JHP .45 bullet. Enough so, that all the top shooters still preferred the M9 as their tool of choice.

It breaks down to this. A superbly built custom 1911 chambered in .45 can shoot 10 shots at 50 yards into a 1.5-inch group. That is about the size of the X ring. But a well built M9 match pistol can shoot 10 shots into a group under an inch at 50 yards. Essentially the M9 was still nearly twice as accurate as the best-made custom 1911s shooting 185 JHP bullets. When you are fighting for X’s in order to win the National Championship or the Presidents 100 match or trying to get those precious leg points, a 50% increase in accuracy cannot be ignored.


But all of that has changed now.


At Accuracy X, Inc. we have built a lot of 1911s in 9mm for Action Pistol shooters. Action pistol is a precision game that has similar requirements to that of Precision Bullseye. AP pistols need to be super accurate in order to max out the X count in that game. We have routinely built 1911s that can shoot 1 inch, 10 shot groups at 50 yards for our Action Pistol customers. Proving a custom 1911 chambered in 9mm can rival the best accuracy from the finest match grade M9 Beretta pistols.


So now with this new rule change, shooters can gain all the advantages of the 1911, the ergonomics, the wonderful trigger all the while benefitting from the lighter recoiling and super accurate 9mm round and have none of the traditional downsides.


All the upside of the 1911 with none of the downside is why we are seeing a trend at Accuracy X. We have already received several orders for 1911 chambered in 9mm, and it has just been a few weeks since the new CMP rule changes allowing 9mm in the 1911 were announced.

When the competition is so close that X’s determine who is the National Championship or who goes distinguished, any advantage is huge. Being able to shoot the 1911 in a 9mm is like letting a V12 engine into NASCAR. It is just too much of a performance advantage to ignore.


There will still be 1911s on the line chambered in .45, and there will still be M9 Berettas. But I think those who are serious about getting the best tool for the job and those who are looking for whatever advantages they can, will ultimately trade in their .45 Ball gun or M9 Beretta for a 9mm custom 1911.

Custom 1911

Testing Makes Perfect - The Story of our Custom 1911s and Rifles

In today's world, every company, who makes a widget of some kind, makes claims about how their product is the best and how it out performs all its competitors.

The firearms industry is no different. It seems that everyone says they have the most accurate and reliable rifle or pistol ever made. Most advertisements show a test target of some kind, many manufacturers include test targets with their products. It reminds me of how on just about every minivan you see on the road,  a “My kid is an Honor Student” sticker is on the bumper. It begs the question if everyone’s kid is an Honor student then what does being an Honor student really mean? They can’t all be straight A students can they? And if they are, then making A’s isn’t what it used to be.

It is the same question with firearms. If everyone has the most accurate pistol, then what does that mean? Can they all be the most accurate pistol? The answer is self-evident, and it is a sign of the times we live in. We live in a 24/7 cycle of hype and promotion. Everywhere, all the time. That doesn’t mean that these claims are intentionally fraudulent, I am sure many of these companies from their perspective may actually believe their products are the best and most accurate. But believing something and saying something, are very different from proving something.

At Accuracy X, Inc., we understood this dilemma when we started the company. It was this understanding that drives our very simple philosophy-

If you’re not testing, you’re just guessing.

At Accuracy X, Inc. we didn’t just want to make accuracy claims and send a test target with our custom 1911s like other companies do. We insisted on a full and transparent testing process so our customers and the public can see exactly how we test our products, and how our products actually perform. We didn’t want our customers to have to take our word for it. We wanted to prove it to them beyond any doubt.

That is why our Youtube Channel -

is full of testing videos showing us testing our pistols at  50 and 25 yards and even 100 yards!. These are uncut videos showing the full test from the first shot to the last shot without any cuts or alterations. Using a smartphone camera we videoed and posted our first 50 yards testing video on Feb. 28th, 2013. I remember it was fairly cold that day and a little windy.  In that video we showed one of our custom 1911s shooting a 1.27” 10 shot group at 50 yards. It wasn’t the best quality and it was a bit shaky, but that first video set the stage for Accuracy X.

(Our first custom 1911 test video link below)

We have built a lot of 1911s and rifles since that first video. Each one of them put through our now famous accuracy testing process. With each custom 1911 and rifle we build, Accuracy X’s reputation has grown. It is now well know that Accuracy X, Inc. proves our accuracy claims like none other. Approaching a million collective views on social media sights from all over the globe, Accuracy X is no longer the best-kept secret anymore. We are pleased to have been able to show a wide audience what “true” accuracy means, and that it doesn’t have to be an anomaly.

When we first posted our now legendary 100 yard 1911 testing video back in 2013, nothing like that had ever been seen before. To my knowledge, nothing like that has been done since. But it showed how serious Accuracy X was about setting high standards and then meeting them.

(100 yard custom 1911 test video link below)

When we started the company, we understood that our path to success rested upon building one superb rifle or pistol at a time and pleasing one customer at a time. By over-delivering on our promises, we felt in time, our reputation for excellence would grow. Indeed it has grown. Over these past few years, we have been fortunate enough to build Accuracy X custom 1911s and custom rifles for some of the most talented and accomplished shooters on the planet. We are very grateful and humbled to have such tremendous shooting talent trust Accuracy X, Inc. to build a product that is equal to their tremendous shooting skills.

At the root of all of Accuracy X’s success is still one consistent thread- testing, Testing, TESTING.

Our obsession with testing our products to the most rigorous accuracy and reliability standards is what has ensured our success. Because when you make a performance or accuracy guarantee, and then you video the complete testing process and show it to the world, it leaves you no place to hide. You either meet and exceed your goals or be exposed as a failure.

At Accuracy X, Inc., failure is not an option. That is not to say we have not experienced failure, we certainly have. We have had many failures in product development. We have tried many things that did not deliver the results we demanded or expected. But in each of those failures, we gained valuable data and insight. We got hard earned experience and we took that information and applied it to the next try. Just like climbing a mountain, no matter how high. If you keep putting one foot in front of the other, eventually you have to get to the top. The only real enemy is complacency or giving up.

When we started, we truly believed we could make a better and more accurate 1911 and rifle. We set out to accomplish that task. The challenge has been difficult and it has been a hard and very tiring pursuit at times.

Accuracy X, Inc. thrives on the constant challenge to get better, to be better, to do better. Because of that, it is oh so satisfying to accomplish things no one else thought possible.

With every new testing video we post, we continue to prove, that better and more accurate are always possible.